How to Plan a Month of Content in One Weekend
Let’s be real for a second.
You’re tired of waking up like, “Damn. I haven’t posted in a week,” then scrambling to throw something together, hoping it hits. Spoiler alert: that ain’t a strategy. It’s survival mode.
But imagine waking up on a Monday, coffee in hand, knowing exactly what you're posting and when. Your captions? Already written. Your videos? Sitting pretty in a folder, ready to go. And the best part? You did it all over the weekend.
Let me show you how.
Step 1: Get Clear on Your Content Buckets
Before you start filming or typing anything, you need structure. Not "pretty grid aesthetic" structure—I’m talking strategy.
Pick 3–5 core content pillars based on what your audience actually cares about and what your brand needs to be known for.
For example:
Educational (tips, how-tos, myth-busting)
Relatable (day-in-the-life, rants, funny takes)
Promotional (offers, services, testimonials)
Behind-the-Scenes (process, content days, real-time stuff)
Authority (client wins, expert insights, bold opinions)
Lock these in, and you’ve already cut the overwhelm in half.
Step 2: Write Your Content Prompts Like You’re Talking to a Friend
Now that you’ve got your buckets, write out 5–7 ideas per category.
Don't overthink it. Your audience doesn’t need you to sound like a TED Talk. They need you to sound like you.
Example for a service-based business owner:
“This is why nobody’s buying from you (and how to fix it).”
“The 3 content mistakes I made that got me no clients.”
“If I had to start over, here’s what I’d do differently.”
You now have 20+ post ideas just like that. And you didn’t even break a sweat.
Step 3: Batch Your Captions + Hooks First
Listen…filming content is so much easier when you already know what you’re gonna say.
I like to knock out all my hooks and caption outlines first.
Pro tip: Your caption should speak to a pain point or desire—then drop the solution in your voice. No corporate robot energy. No “we help business owners achieve scalable solutions.” Girl, bye.
Try this formula:
Hook: “Tired of creating content that gets crickets?”
Middle: “That was me until I figured out this 3-part content plan that actually makes people DM me ‘how can I work with you?’”
CTA: “Comment ‘PLAN’ and I’ll send you the exact breakdown.”
Boom. Post done.
Step 4: Schedule Your Content Shoot (and Don’t Get Cute With It)
Now it’s time to film.
Pick 1–2 outfits, clean a small section of your space, and hit record. You don’t need 14 locations and a makeup artist. You just need good lighting, clear audio, and some confidence.
Batch film your B-roll too:
You typing on your laptop
Packing client orders
Pouring coffee
Getting in your car
Behind-the-scenes of a service
That stuff eats on Reels and TikTok. Don’t sleep on it.
Step 5: Use a Simple Scheduler (or a Fancy Spreadsheet If You're Type A)
Once your captions and videos are ready, load them into your scheduler (Later, Metricool, Planoly, etc.) or drop them into a Google Sheet with dates.
Here’s the magic formula:
Post 4x a week = 16 posts
5 content buckets = spread evenly
Use Stories in between to show your personality, promote, or educate lightly
No more guessing. Just showing up like a damn pro.
Step 6: Bonus—Create an Evergreen Folder
If you’re in a groove, don’t stop.
Keep going and drop extra content into an “Evergreen” folder—aka content that works any time of the year. You’ll thank yourself when life gets busy (because it always does).
