Signs Your Website Is Repelling Clients (And How to Fix It)
So, you launched your website, shared the link a few times, maybe even paid someone to design it—and yet... crickets.
Let’s be honest. If your site isn’t bringing in leads, bookings, or sales, there’s a reason. A pretty website isn’t enough. It needs to work—like your best salesperson who never sleeps. And if it's not doing that, chances are, it's low-key turning potential clients away before you even get a chance to impress them.
Let’s break down what’s probably going wrong—and how to clean it up.
1. It Takes Forever to Load
If your site takes longer than 3 seconds to load, people are gone. Attention spans are short. We’re all guilty of clicking away the second something lags.
How to fix it:
Compress your images, ditch unnecessary animations, and get hosting that doesn’t move like dial-up in 2003.
2. There’s No Clear Call to Action
What exactly do you want people to do on your website? Book a call? Buy something? Join a list? If you’re not guiding them, they’re guessing. And guessing leads to exits.
How to fix it:
Make your CTA obvious. Repeat it. Make buttons bold, short, and action-driven. “Book Your Content Shoot” > “Learn More.”
3. Your Homepage Feels Like a Puzzle
If a stranger lands on your site and can’t figure out what you do in 5 seconds or less, you’ve lost them. Harsh? Yep. True? Also yep.
How to fix it:
At the very top: a bold headline that says what you do and who it’s for. Think of it like a billboard on a highway. Keep it clear and scroll-stopping.
4. It Looks Like Everyone Else’s Site
Cookie-cutter design = forgettable brand. If you’re using the same Canva template as 18 other coaches or tax pros, don’t be surprised when nobody remembers you.
How to fix it:
Inject your personality into the design, the layout, and especially the copy. Your website should feel like an extension of you—not a clone of someone else’s Squarespace layout.
5. The Mobile Experience Is Trash
Most people are viewing your site from their phones. If they have to zoom in, scroll awkwardly, or tap buttons that don’t work... they’re not sticking around.
How to fix it:
Always check your mobile layout before publishing. Prioritize simple, clean navigation. Test your links. Pretend you're the client and walk through the site on your phone. If anything annoys you, fix it.
6. You’re Talking About Yourself Too Much
This one’s gonna sting. If your site reads like a resume—listing all the things you’ve done—without connecting it to how you help them, that’s a problem.
How to fix it:
Shift the language. Every time you say “I,” ask yourself if it could be rewritten to focus on the client instead. This isn’t about shrinking yourself. It’s about making your message land with the person who needs your help.
7. It’s Not Built for Conversions
A website shouldn’t just look good—it should move people. No forms. No lead magnets. No links to book. No strategy behind the layout. That’s how you end up with a ghost town.
How to fix it:
Add a lead magnet. Include testimonials. Put your offers front and center. Don’t make people go hunting for what you sell. Your site should walk them straight to the decision without distractions.
Final Thoughts
If you’ve been wondering why people are landing on your site and leaving without booking, buying, or even inquiring, it’s time to take a real look at what your site is doing wrong. This isn’t about being perfect—it’s about being intentional. You don’t need flashy animations or a 10-page portfolio. You need a clear message, a clean layout, and a strategy that moves people from curious to committed.
And if your website isn't doing that yet, it's fixable.
If you’re ready to stop guessing and start attracting clients who actually want to work with you, it might be time for a website revamp—with strategy behind it this time.
